USP

USP

LG merupakan produk elektronik, yang mana ia menggunakan penyataan logo LG, khalayak hanya melihat logo LG sebagai USPnya, mereka dapat mengetahui ini adalah produk LG elektronik.

PRODUK, SERVICE, & POIN OF VIEW

IKLAN PRODUK
Iklan produk shampoo rambut “SUNSILK” merupakan salah satu iklan produk. khalayak sasaran yang terdapat dalam iklan produk SUNSILK adalah terdiri daripada golongan wanita yang berumur 15-35, yang masih belajar dan yang bekerja. Mereka ini, adalah golongan yang ingin bergaya dengan mempunyai rambut yang lurus.

IKLAN PERKHIDMATAN
Air Asia merupakan syarikat perkhidmatan penerbangan, ia mempunyai khalayak sasaran yang terdiri daripada golongan yang bekerja, dan juga golongan yang suka melancung.

POIN OF VIEW
Petronas merupakan syarikat petroliam yang terbesar di malaysia. khalayak sasaran syarikat ini terdiri daripada semua rakyat malaysia. Syarikat ini juga, merupakan syarikat yang menerbit iklan berkaitan dengan tanggungjawab sosial.

Definition

• Viral marketing

is refer to marketing techniques that use preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

• Buzz marketing

is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.

• Buzztracker

is tracking and mapping of events from thousands of global news sources.

• Contentcasting

is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom.

• Bliget

is a list of your favorite items on a blog.

• Blogroll

is A list of blogs. A blogger features a list of their favorite blogs in the sidebar of their blog.

• Vblog

is video blog, sometimes shortened to vlog is a blog whose medium is video.Regular entries are typically presented in reverse chronological order and often combine embedded video or a video link with supporting text, images, and other metadata.

• Social media optimization (SMO)

is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

• Digg

is a community-based news article popularity website. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control.

• Mashup

is a web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data from Craigslist, thereby creating a new and distinct web service that was not originally provided by either source.